Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Case Study by Gopal

Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
This paper is a discussion on Dell Computers' development as a leader in computer services within the global market.
# 148079 | 2,104 words | 11 sources | APA | 2011 | IN
Published on Aug 30, 2011 in Business (Companies) , Business (Marketing)


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Description:

This paper begins with a look at Dell computers and their background. It builds on this information to analyze the strategy Dell computers has used and whether they will be bale to overtake Hewlett-Packard, or HP, as worldwide leader in PC sales. Using this analysis for a case study, it compares and contrasts various marketing schemes as well as business strategies Dell has implemented.

Outline:
Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Dell's Strategy to overcome HP in Personal Computers
Resource Based View Approach
Future Recommendations
Michael Dell - Founder and CEO

From the Paper:

"Dell is a global company that delivers products and services in more than 190 countries and over 40000 employees who live and work on six continents. The company deals in enterprise computing products, desktops, monitors, printers, notebooks, handhelds, software and peripherals with a focus on fully integrated improved environmental performance into business. The company had gone through many ups and down from its inception in 1984 and has to face many challenges and competitions to stay ahead in the market (Kolter and Lee, 2008). This paper strategically discusses the fall and rise of Dell Inc from 2007 to 2008 and to compare Dells strategy with that of Hewlett Packard with due reference from the case study."

Sample of Sources Used:

  • Business Week (2007) Strategy Power Plays, Tata McGraw-Hill Education, India
  • Daft. .L.R. and Marcic, D (2005) Understanding Management, Cengage Learning, US
  • Hoskisson, R.E., Hitt, M.E. and Ireland, R.D. (2007) Competing for Advantage, Cengage Learning, US
  • Hoskisson, R.E., Hitt, M.E. and Ireland, R.D. (2009) Strategic management: competitiveness and globalization : concepts & cases, Cengage Learning, US
  • Kirsch, K (2007). Critically Review how the Resource-based View Has Developed Our Understanding of Strategy, GRIN Verlag, Germany

Cite this Case Study:

APA Format

Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? (2011, August 30) Retrieved January 28, 2022, from https://www.academon.com/case-study/dell-inc-in-2008-can-it-overtake-hewlett-packard-as-the-worldwide-leader-in-personal-computers-148079/

MLA Format

"Dell Inc. in 2008: Can it overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?" 30 August 2011. Web. 28 January. 2022. <https://www.academon.com/case-study/dell-inc-in-2008-can-it-overtake-hewlett-packard-as-the-worldwide-leader-in-personal-computers-148079/>

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