Dell Computers Case Study by premium papers

Dell Computers
An analysis of the various marketing and business strategies used by Dell Computers.
# 63692 | 3,854 words | 5 sources | MLA | 2006 | US
Published on Feb 10, 2006 in Business (Companies) , Business (Management) , Computer and Technology (General)

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This paper examines Dell's marketing statement which claims to 'offer the highest customer satisfaction at the lowest possible price'. It looks at various business moves made by Dell in recent years in order to guarantee this statement, including the use of generic parts, a unique relationship with its suppliers and its niche in the computer market.

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