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This paper examines Dell's marketing statement which claims to 'offer the highest customer satisfaction at the lowest possible price'. It looks at various business moves made by Dell in recent years in order to guarantee this statement, including the use of generic parts, a unique relationship with its suppliers and its niche in the computer market.
Cite this Case Study:
Dell Computers (2006, February 10) Retrieved April 18, 2021, from https://www.academon.com/case-study/dell-computers-63692/
"Dell Computers" 10 February 2006. Web. 18 April. 2021. <https://www.academon.com/case-study/dell-computers-63692/>