Decision-Making at Disney Case Study by cee-cee

Decision-Making at Disney
This paper examines Disney's establishment of Eurodisney and their purchase of Capital Cities/ABC.
# 107024 | 2,816 words | 6 sources | APA | 2008 | US
Published on Aug 19, 2008 in Business (Companies) , Business (Management) , Tourism (General)

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The paper focuses on two strategic decisions of Disney that were not so successful and that required strategic changes in order to improve performance. The paper describes the establishment of Eurodisney, a theme park in Paris and examines the purchase of Capital Cities/ABC. The paper then looks at the general corporate culture of the Disney company.

Capital Cities/ABC
Decision-Making at Disney

Sample of Sources Used:

  • Coron, E., 1998, July 13, Why Mickey Mouse is sad, The European, 17.
  • Cunningham, S., 1995, September 7, Theme parks' roller coaster ride to profit, The European, 21.
  • Harrison, E., 1999, The Managerial Decision-Making Process, Boston: John Wiley & Sons Australia
  • Harrison, E.F. & Pelletier, M.A., 1995, A paradigm for strategic decision making, Management Decisions, Vol. 22, No. 7, 53-59.
  • Helgadottir, B., 1997, August 28, Mauschwitz: Not the place for free thinkers, The European, 10.

Cite this Case Study:

APA Format

Decision-Making at Disney (2008, August 19) Retrieved December 11, 2019, from

MLA Format

"Decision-Making at Disney" 19 August 2008. Web. 11 December. 2019. <>