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This paper discusses the merger of these two large car manufacturers. It looks at the economic situation of each company before the merger, workforce problems, and production issues. It then examines the ways that these problems were either solved or increased with the merger.
From the Paper:"In the 1990's, in an effort to increase their size and scope, several companies merged. Mergers were created by combining strengths with, or acquiring establishments that manufactured similar merchandise. Occasionally, acquisitions of companies from different sectors occurred in the interests of diversification. Corporate mergers increased in the nineties due to the booming stock market, which rode the technology wave. Various sectors of industry went through phases of deregulation and market-globalization. With markets getting smaller and more interlinked, many companies chose to acquire companies that they felt would help them expand and/or help gain capital for future expansion."
Cite this Case Study:
Daimler-Benz/Ag-Chrysler Merger (2003, November 18) Retrieved July 05, 2022, from https://www.academon.com/case-study/daimler-benz-ag-chrysler-merger-45683/
"Daimler-Benz/Ag-Chrysler Merger" 18 November 2003. Web. 05 July. 2022. <https://www.academon.com/case-study/daimler-benz-ag-chrysler-merger-45683/>