Cricket E-Magazine Case Study

Cricket E-Magazine
A look at converting a magazine to an e-zine.
# 149163 | 4,287 words | 4 sources | APA | 2011
Published on Nov 27, 2011 in Communication (Mass Media) , Business (Marketing)

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This paper presents an in-depth examination of converting an print journal publication to an e-zine, a decision which is based on increasing costs and decreasing circulation. Various aspects of this project are considered and analyzed. First, the paper gives an overview of the e-zine market and the necessary business persona necessary to present when undergoing such a transformation. Additionally, the paper addresses the earning potential of an online publication and how earn revenue primarily based on advertising. Various types of advertising options are reviewed at length. The author then presents a personal recommendation for the Cricket e-zine based on the advertising options that are presented. The paper concludes by stating that the most important factor for a successful sporting e-zine, or any sort of e-zine, is specifically marketing to the target audience.


Online Presence and Business Persona
E-business Revenue Earning Options
Classified Advertisement
In-Text Advertisement
Pay Per Click
Web Banner
Type of E-Commerce Application
My Recommendations
Presentation for Ideas of Marketing
Sporting Publication's E-Zine
Business Persona and Quality Services
Internet Marketing Methodologies
Article Marketing
Search Engine Optimization (SEO)
Classified Advertisement
In-Text Advertisement
Google Ad Words
Web Banner
Virtual Communities
Cricket E-Zine Community
Some Constituents of Successful E-Zine Community
Security Threats
Summary of Recommendations

From the Paper:

"The dot com revolution has changed the conventional norms of doing business. Nevertheless, in fact, not only changed the conventional norms but also changed and expanded the market from local, national to the world wide level with a click of mouse. The online presence of business not only needs a website but also a business persona which attract the customers. Although, it is easy to get virtual presence of a business but it would became difficult when it come to practicality and attractive portrayal of the business. On the other hand, online market has bunch of completion, therefore, it is hard to get success with a technically and artistically weaker online presence/business persona. It should be clear to everyone that a comprehensive and offer close to the customer needs with perfect consideration of market segmentation is only successful on the internet because customer has quick approach to the options. There are several online E-Zine examples to study, evaluate and make your one the best of them."

Sample of Sources Used:

  • Ashworth, Austin. (2010, June 13). Increase the traffic to your site. Retrieved from
  • Hall, Chuck. (2010, June 10). Successful internet marketing: tools of the internet. Retrieved from
  • Oxer, Jonathan (2007). How to Build a Website and Stay Sane. Raleigh, North Carolina:
  • Ratliff, Diana. (2010, June 12). Article marketing a win-win. Retrieved from
  • Web Application Security Consortium. Retrieved July 30, 2009, from

Cite this Case Study:

APA Format

Cricket E-Magazine (2011, November 27) Retrieved April 18, 2024, from

MLA Format

"Cricket E-Magazine" 27 November 2011. Web. 18 April. 2024. <>