Creating a Competitive Advantage at Hanson Through Innovation Case Study by Hans

An exploration of how innovation has been managed at Hanson to develop a competitive advantage.
# 149855 | 3,033 words | 17 sources | APA | 2009 | GB
Published on Jan 04, 2012 in Business (Companies) , Business (Management)

$19.95 Buy and instantly download this paper now


The paper examines the methods used by Hanson, one of the largest brick cement and aggregates producers, in the field of innovation to create a competitive advantage. The paper provides some background of Hanson, identifies the key stages in facilitating good innovative processes within an organisation and focuses on how they have been implemented by Hanson. The paper discusses key initiatives such as new product development and the implementation of environmentally friendly technologies, and also considers future challenges facing the company.

Hanson Cement - Corporate Background
Innovation Within the Organisation
Innovation in Products and Processes
Future Challenges

From the Paper:

"Firstly, one should consider a definition of the term "innovation". Whist the term is often associated with technology, Adair (2007) simply states that innovation represents the concept of new ideas. The concept in its application for a business is thus exceedingly wide and may cover areas as wide as new products and services through to new or revised operational and manufacturing processes. The importance of innovation is highlighted in both areas by various constituents of the literature (Adair 2007, Jobber 2007) who point to organisational failure in the long term were innovation in the field of products and services is not given sufficient attention. Despite the concept of innovation being seen as a function of new ideas Adair (2007) goes on to highlight that it is a company's ability to implement an idea which is the critical element, thus implying that the success of a company relies not only on its ability to generate new ideas but also to put them into practise.
"Hanson Cement is currently a subsidiary of the German based company the Heidelberg Cement Group (Hanson 2009). From a financial perspective, the group has a revenue of E60,841m generating a profit of E2,119m in year ending 2008. Of this the cement division contributed 46.8% of the total revenue highlighting the importance of Hanson Cement in the overall make up of the parent company. The Heidelberg Cement company is currently a publicly listed company on the German stock exchange with a current share price of E47 (Yahoo Finance 2009) and a total market capitalisation of E8.81bn."

Sample of Sources Used:

  • Adam, D. 2007. The unheralded polluter: cement industry comes clean on its impact. The Guardian Newspaper. Available online at: [Accessed on 12/12/09].
  • Adair, J. 2007. Leadership for innovation. London: Kogan Page.
  • Blackden, R. 2007 15th May. Heidelberg to buy Hanson for L8bn. The Daily Telegraph Newspaper. Available online at: [Accessed on 12/12/09].
  • Brassington, F, Pettitt, S. 2007. Essentials of marketing. 2nd ed. Harlow: FT Prentice Hall.
  • Hanson. 2009. Hanson a Heidelberg Cement Company. Available online at: [Accessed on 12/12/09].

Cite this Case Study:

APA Format

Creating a Competitive Advantage at Hanson Through Innovation (2012, January 04) Retrieved December 01, 2022, from

MLA Format

"Creating a Competitive Advantage at Hanson Through Innovation" 04 January 2012. Web. 01 December. 2022. <>