Corporate Social Responsibility of McDonald's
This essay discusses the challenges of corporate social responsibility facing McDonald's and the tools that could help improve its corporate social responsibility.
# 118101 | 2,091 words | 29 sources | APA | 2009 |
Published on Jan 06, 2010 in Business (Companies) , Business (Management) , Sociology (General) , Ethics (General)
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In this article, the writer notes that McDonald's is a global organisation whose impact on the world in terms of corporate social responsibility cannot be overestimated. The writer looks at the responses to the challenge of corporate social responsibility facing McDonald's and evaluates some tools that could assist in improving its social performance. The responses that are examined are the proactive, accommodative and defensive approaches. McDonald's applies each of these responses in different ways. The writer then evaluates certain tools to improve social performance.
From the Paper:"When an accommodative response is taken to these social demands the organisation would typically convert to more ethical methods concerning such things as the environment or treating animals in a more ethical manner. Adopting an accommodative approach to the challenge of corporate social responsibility means being socially responsible beyond what the law requires but only because of outside pressure in order to protect its brand reputation. Therefore, the organisation is not taking a proactive approach of its own initiative as described above. McDonald's has adopted an accommodative response to the challenge of corporate social responsibility when it comes to the environment and animal welfare."
Sample of Sources Used:
- Adams, R. (2005). Fast Food, Obesity, and Tort Reform: An Examination of Industry Responsibility for Public Health. Business and Society Review, 110(3), 297-320. Retrieved May 17, 2009, from ABI/INFORM Global database. (Document ID: 895967131).
- Batcup, M. (2007). Companionism: Why Companies Need Democracy as Much as Countries. Liskeard: Exposure.
- Big Mac fights back. (2005, July 8). BBC News. Retrieved May 13, 2009 from http://news.bbc.co.uk/2/hi/business/4665205.stm.
- Boatright, J.R. (2000). Ethics and the Conduct of Business. (3rd ed.). Upper Saddle River, NJ.: Prentice Hall.
- Botterill, J & Kline, S. (2007). From McLibel to McLettuce: childhood, spin and re-branding. Society and Business Review, 2(1), 74-97. Retrieved May 17, 2009, from ABI/INFORM Global database. (Document ID: 1219893071).
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