Corporate Social Responsibility at Blizzard Case Study by Nicky

Corporate Social Responsibility at Blizzard
A look at how the the company Blizzard Entertainment could set up a corporate social responsibility program,
# 129133 | 1,861 words | 4 sources | APA | 2010 | US
Published on Sep 02, 2010 in Business (Companies) , Sociology (General)

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This paper describes how Blizzard Entertainment would be able to structure a corporate social responsibility (CSR) program that would financially support programming courses for lower income children throughout inner cities and rural areas. The essence of a strong CSR program is that it enriches and provides a higher level of value and improves the quality of a person's life for the long-term. The paper also examines how those sponsoring CSR programs have also found reciprocal benefits from staying focused on their core strengths and working to translate associated skills into long-term value for those they seek to build up.

Executive Summary
Corporate Social Responsibility and Ethics
Modeling Cisco's CSR Programs and Initiatives
Blizzard Needs To Supplant Education-Based CSR Programs
The Next Step: Creating Internship Opportunities

From the Paper:

"The reliance on governed compliance in the form of Sarbanes-Oxley and other forms of government-mandated ethics are a cost drain on any organization. CSR Programs on the other hand significantly change the level of ethical behavior in organizations by concentrating on providing value over time to those that cannot pay the company back, generating a higher level of altruism as a result (Cacioppe, Forster, Fox, 681, 683.) This has the accumulative effect of raising the entire level of ethical behavior and standards on an organization. Arguably the use of CSR programs to bring a higher level of ethical behavior and standards into a company has not been quantitatively measured or defined with a highly scientific Return on Investment (ROI) yet there are studies linking the ethical behavior of superiors to those of their subordinates, and the one critical factor in defining any person's level of ethics in an organization is the ethics of their superiors (McDonald, Pak, 1996)."

Sample of Sources Used:

  • Guido Berens, Cees B M van Riel, Johan van Rekom. "The CSR-Quality Trade-Off: When can Corporate Social Responsibility and Corporate Ability Compensate Each Other? " Journal of Business Ethics 74.3 (2007): 233-252. ABI/INFORM Global. ProQuest. 30 November 2008
  • Ron Cacioppe, Nick Forster, Michael Fox. "A Survey of Managers' Perceptions of Corporate Ethics and Social Responsibility and Actions that may Affect Companies' Success. " Journal of Business Ethics 82.3 (2008): 681-700. ABI/INFORM Global. ProQuest. 29 November 2008
  • Cisco Corporate Citizenship (2008) - Accessed from the corporate site on November 29, 2008 from location:
  • McDonald, Gael, Pak, Patrick C. (1996). It's all fair in love, war, and business: Cognitive philosophies in ethical decision making. Journal of Business Ethics, 15(9), 973. Retrieved November 28, 2008, from ABI/INFORM Global database. (Document ID: 10092450).

Cite this Case Study:

APA Format

Corporate Social Responsibility at Blizzard (2010, September 02) Retrieved December 05, 2023, from

MLA Format

"Corporate Social Responsibility at Blizzard" 02 September 2010. Web. 05 December. 2023. <>