Corporate Philosophy of Migros Case Study by Nicky

Corporate Philosophy of Migros
An overview of the Swiss grocery retailer, Migros, and its socially responsible business practices.
# 146977 | 1,366 words | 5 sources | APA | 2011 | US
Published on Jan 31, 2011 in Business (Companies) , Business (Management)


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Description:

The paper provides an overview of the history of the Swiss grocery retailer Migros,, some key facts and figures about Migros, its corporate strategy/philosophy and current and past issues that have affected the company. The paper focuses on the company's philosophy of socially responsible corporate citizenship and on the success of some of the company's social improvement initiatives. The paper relates that Migros has made this approach work to its advantage.

Outline:
Introduction
Review and Discussion
Conclusion and Lessons Learned

From the Paper:

"A number of corporations of all types have discovered that adopting so-called "green" or environmentally friendly and socially responsible business practices can pay large dividends in terms of more efficient operations and engendering consumer good will, but grocery retailers have largely been absent from this movement with a notable exception. The Swiss grocery retailer, Migros, has been in the vanguard of corporations that have focused on improving the quality of life for its partners and the customers it serves through such practices, which is a truly remarkable approach to doing business for grocery stores which traditionally have been compelled to compete using razor-thin profit margins in a highly competitive environment. While these business tactics have not always worked out the way the company envisioned or desired, to its credit, Migros continues to adhere to these socially responsible business practices today and expects them to help fuel its continued growth into new markets in the future."

Sample of Sources Used:

  • About Migros. (2009). Migros. [Online]. Available: http://www.migros.ch/DE/.
  • Brysk, A. (2002). Globalization and human rights. Berkeley, CA: University of California Press.
  • Reinhardt, F. L., Dessain, V. & Sjoman, A. (2005, December 14). Migros case study. Harvard Business Publishing.
  • Sternquist, B. & Kacker, M. (1999). European retailing's vanishing borders. Westport, CT: Quorum Books.
  • Swiss retail market consolidates. (2007, January 12). SwissInfo.ch. [Online]. Available: http:// www.swissinfo.org/eng/front/detail/Swiss_retail_market_consolidates.html?siteSect=105 &sid=7423697.

Cite this Case Study:

APA Format

Corporate Philosophy of Migros (2011, January 31) Retrieved March 25, 2023, from https://www.academon.com/case-study/corporate-philosophy-of-migros-146977/

MLA Format

"Corporate Philosophy of Migros" 31 January 2011. Web. 25 March. 2023. <https://www.academon.com/case-study/corporate-philosophy-of-migros-146977/>

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