Continental Airlines Case Study by belauan09

Continental Airlines
In this paper, the writer looks at some of Continental Airlines' strategies and strengths that have helped the airline out of bankruptcy.
# 113043 | 2,074 words | 8 sources | APA | 2008 | US
Published on Mar 16, 2009 in Business (Companies) , Business (Management) , Aviation, Aeronautics (General)

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The paper examines Continental Airlines' chief executive officer, the services that the company provides, the well-being of its employees and the strategies it uses, in order to learn how the airline's management team successfully brought the airline back to the top of the industry. The paper concludes that Continental Airlines' management team shows great strength by working to implement the Go Forward Plan and trying to apply a strategy based on establishing deep customer relationships, to create customer loyalty and brand attraction.

From the Paper:

"What does it take to become the fifth largest airline in the world? The answer to this question can only be attained by examining the details of Continental Airlines, currently the fifth largest airline in world. Continental Airlines is a major U.S. air carrier, serving approximately 151 domestic and 120 international destinations worldwide. The airline provides air service to its destinations from four major hubs in Houston, New York/Newark, Cleveland, and Guam. Continental began service in 1934 as Varney Speed Lines (named after one of its initial owners, Walter T. Varney) operating out of El Paso and extending through Las Vegas, Albuquerque, and Santa Fe to Pueblo (Colorado). "It was renamed Continental on 1 July 1937 after a new owner Robert Six had taken a forty percent ownership with Varney's co-founder Louis Mueller" (Sterling, 1974, p.103)."

Sample of Sources Used:

  • CO facts. (2008, January 3). Continental Airlines. Retrieved November 29, 2008, from
  • Company history 1991 to 2000. (2008). Continental Airlines. Retrieved November 30, 2008, from
  • Continental Airlines to offer PayPal payment option for online flight reservations. (2008,August 29). Reuters. Retrieved November 28, 2008, from
  • Continental Airlines to pay record $158 million profit sharing to its employees. (2008,February 11). Reuters. Retrieved November 28, 2008, from
  • Continental, Southwest airlines rank high in customer surveys. (2008, November 24). The BaltimoreBusiness Journal. Retrieved November 29, 2008, from

Cite this Case Study:

APA Format

Continental Airlines (2009, March 16) Retrieved February 21, 2020, from

MLA Format

"Continental Airlines" 16 March 2009. Web. 21 February. 2020. <>