Consumer Electronics Retailing Case Study: How IT Increases Performance Case Study by scribbler

Consumer Electronics Retailing Case Study: How IT Increases Performance
A case study of the critical role information technologies play in a regional electronics retailer and distributor.
# 153174 | 1,944 words | 4 sources | APA | 2013 | US

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The paper provides an overview of the personal electronics chain under discussion and describes its business model and IT investments. The paper discusses the need for accuracy and speed in consumer electronics retailing and illustrates how IT is a catalyst of successful selling and service strategies. The paper highlights how in this business, accuracy, continual commitment to cost reduction, speed of execution and the ability to share knowledge quickly across the supply chain are the critical success factors, and they would not be possible without IT systems supporting them. The paper concludes that using IT systems to support and grow a consumer electronics retailing and distribution business is the catalyst of what makes it efficient over time.

Consumer Electronics Retailing and the Need for Accuracy and Speed
Information Systems as the Catalyst of Successful Selling and Service Strategies

From the Paper:

"One of the leading personal electronics chains has deliberately set out to create an agile, easily scalable information system architecture that can compensate for the wide variations in product demand while at the same time managing to a series of profit-driven metrics. This company, which chose to be confidentially represented in this study, will be referred to as XYZ Company. Mr. Y, Chief Information Officer (CIO) and Mr. X, VP of Supply Chain Services both were very generous with their time and provided insights into how they are using information systems to support their strategic initiatives and programs. This personal electronics chain's business is heavily reliant on multichannel selling, and has a website, several locations throughout the urban area, and also has an outbound corporate selling division that seeks out companies looking to add local area networking, PCs, laptops and servers to their companies. This multichannel business model has also forced the XYZ Company to move quickly into a distributed order management system that is based on their Enterprise Resource Planning (ERP) system. These systems are predominantly running the UNIX operating system on Sun SPARC-based servers, with the ERP system being Oracle JD Edwards-based. This retailer has a wide variety of systems, many of them home-grown or programmed to the specific needs of their store operations over decades of maturing."

Sample of Sources Used:

  • Patrik Appelqvist, & Ebbe Gubi. (2005). Postponed variety creation: case study in consumer electronics retail. International Journal of Retail & Distribution Management, 33(10), 734-748.
  • Wai Fong Boh, Christina Soh, & Steven Yeo. (2007). A Case Study of RosettaNet. Association for Computing Machinery. Communications of the ACM, 50(12), 57-62.
  • Elizabeth Gibson, & Andy Billings. (2003). Best practices at Best Buy: a turnaround strategy. The Journal of Business Strategy, 24(6), 10-16.
  • A Gunasekaran, E W T Ngai, & R E McGaughey. (2006). Information technology and systems justification: A review for research and applications. European Journal of Operational Research, 173(3), 957.
  • Peter Jones, Daphne Comfort, Colin Clarke-Hill, & David Hillier. (2010). Retail experience stores: experiencing the brand at first hand. Marketing Intelligence & Planning, 28(3), 241-248.

Cite this Case Study:

APA Format

Consumer Electronics Retailing Case Study: How IT Increases Performance (2013, May 05) Retrieved March 03, 2024, from

MLA Format

"Consumer Electronics Retailing Case Study: How IT Increases Performance" 05 May 2013. Web. 03 March. 2024. <>