Competitive Advantages of Nike Case Study by supercalifragilistic

Competitive Advantages of Nike
A look at the Nike Company and its success.
# 96321 | 1,302 words | 17 sources | MLA | 2006 | US
Published on Jun 29, 2007 in Business (Companies) , Business (International) , Business (Management) , Business (Marketing) , Sport (General)


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Description:

This paper takes a look at one of the leading developers, designers, manufacturers and global marketers of footwear, apparel, equipment and accessories, the Nike Company. According to the paper, Nike is perhaps most well known for its manufacture of footwear for men, women and children.The paper reports that Nike also has a sports apparel product line, as well as a performance equipment product line that includes golf clubs, sports balls, eyewear, timepieces, skates, bats, electronic media devices, and other equipment specifically for sports activities.

Outline:
Economic Forces Faced by Nike
Technological Forces Faced by Nike
Sociocultural Forces Faced by Nike
Demographic Forces Faced by Nike
Political and Legal Forces Faced by Nike
Global Forces Faced by Nike
Nike's Suppliers
Nike's Distributors
Nike's Customers
Nike's Competitors
Conclusion/Recommendations

Sample of Sources Used:

  • "Adidas." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://dbic.datamonitor.com>.
  • Beckett, W. "Merging Performance and Fashion." Women's Wear Daily 192(39) 2006 Aug 24: 9. Business Source Complete. EBSCOHost. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://web.ebscohost.com>.
  • Binole, G. "Asian Market Forces Could Affect Nike." Portland Business Journal. (1997 Nov 7). November 28, 2006 <http://portland.bizjournals.com/portland/stories/1997/11/10/story3.html>.
  • "Callaway Golf." MarketLine 2006. Datamonitor database. Datamonitor. University of Phoenix, Phoenix, AZ. November 28, 2006 <http://dbic.datamonitor.com>.
  • Daley, W. The Emerging Minority Marketplace. No date. U.S. Department of Commerce. November 28, 2006 <http://purl.access.gpo.gov/GPO/LPS70698>.

Cite this Case Study:

APA Format

Competitive Advantages of Nike (2007, June 29) Retrieved September 20, 2020, from https://www.academon.com/case-study/competitive-advantages-of-nike-96321/

MLA Format

"Competitive Advantages of Nike" 29 June 2007. Web. 20 September. 2020. <https://www.academon.com/case-study/competitive-advantages-of-nike-96321/>

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