Coca-Cola's Marketing Strategy Case Study by ResearchRiter

Coca-Cola's Marketing Strategy
An examination of Coca-Cola's marketing strategy to children, young adults and seniors.
# 124306 | 1,500 words | 7 sources | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)

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This paper examines Coca-Cola's marketing strategy to children, to young adults, and to seniors, and explores how the Coca-Cola Company attempts to differentiate its marketing strategies for these three groups. It also examines how effective the marketing and advertising programs of Coca-Cola were, and are, in creating demand for the company's products.

From the Paper:

"Coca-Cola has been linked to popular American culture for many years. The company was founded in in Atlanta, Georgia, by John Pemberton. This paper examines Coca-Cola Corporation's marketing strategy to children, to young adults and to seniors. Specifically, it examines how marketing is conducted differently to these different target markets. According to an article written by Louise Kramer, published in "Advertising Age, Coca-Cola", it is among the world's best known brands. Coca-Cola uses careful marketing research to an..."

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APA Format

Coca-Cola's Marketing Strategy (2008, December 01) Retrieved June 06, 2020, from

MLA Format

"Coca-Cola's Marketing Strategy" 01 December 2008. Web. 06 June. 2020. <>