Coca-Cola Company's International Business Activities Case Study by Nicky

Coca-Cola Company's International Business Activities
A discussion of Coca Cola's successful expansion into international markets.
# 148209 | 1,360 words | 16 sources | APA | 2011 | US
Published on Sep 28, 2011 in Business (Companies) , Business (International)


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Description:

This paper describes Coca Cola's growth from a one-man, 9 glass a day business to a global presence. Providing examples from markets world-wide, the paper shows how Coca-Cola has effectively developed and marketed beverages for the varied cultures of their customers. Some of the partnerships that have made this expansion possible are discussed, as well as some of the difficulties the company has faced along the way. The paper concludes that cultural sensitivity coupled with partnerships around the world will continue to benefit the company in the future as well.

Outline:
A Brief History and Overview of the The Coca-Cola Company
International Product Lines and Marketing
Partnerships and The Coca-Cola Company's International Business Activities
Conclusion

From the Paper:

"Coca-Cola is not only the best selling brand of soft drink in history, but it is also the best-known brand in the world. The brand has diversified since its inception more than a century ago. Along with the original Coke product, other cola product line flavors include: green tea, lemon, lemon lime, lime, orange, raspberry , cherry, black cherry vanilla, and vanilla. The wide variety of Coke products are available in countries from Afghanistan to Zimbabwe ("Product Description"; "Product List"). Where brands like Coke are globally successful, some brand and product lines are country specific.
"Andina is one of the most popular fortified nectars and juice drink brands in Chile. The Andina brand offers four distinct product lines: Andina Fruit, Andina Nectar, Andina Hi-C, and Andina Light. These drinks come in a variety of flavors including: apple, apricot, orange, papya, peach, pineapple, and tutti-fruti. The Andina product lines are marketed to both those who are looking for a light, refreshing fruit drink and those who prefer the thicker consistency of a nectar. Their Light product line is specifically targeted to those who enjoy a fruit juice beverage yet are calorie conscious ("Andina"). Like Chile, Japan too has brands that are specifically available in that country."

Sample of Sources Used:

  • Andina. 2008. The Coca-Cola Company. April 22, 2009 <http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=012>.
  • Bistrone. 2008. The Coca-Cola Company. April 22, 2009 <http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=137>.
  • Buzz. 2008. The Coca-Cola Company. April 22, 2009 <http://www.virtualvender.coca-cola.com/ft/index.jsp?brand_id=793>.
  • Coca-Cola FEMSA and The Coca-Cola Company Agree to Acquire Jugos del Valle. 19 Dec 2006. The Coca-Cola Company. April 22, 2009 <http://www.thecoca-colacompany.com/presscenter/nr_20061219_jugos_del_valle_joint_venture.html>.
  • "Coca-Cola Plans Global Footie Sticker Campaigns." New Media Age. 10 Jul 2008: p. 2. Business Source Complete. EBSCOHost. University of Phoenix, Phoenix, AZ. April 22, 2009 <http://web.ebscohost.com>.

Cite this Case Study:

APA Format

Coca-Cola Company's International Business Activities (2011, September 28) Retrieved August 18, 2022, from https://www.academon.com/case-study/coca-cola-company-international-business-activities-148209/

MLA Format

"Coca-Cola Company's International Business Activities" 28 September 2011. Web. 18 August. 2022. <https://www.academon.com/case-study/coca-cola-company-international-business-activities-148209/>

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