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The paper discusses the fact that Coca Cola is no longer the "sparkling brand" in the beverage industry and refers to an article in the New York Times entitled, "Coke Struggles to Keep Up With Nimble Rivals" by Andrew Martin in which he refers to the problems which Coca Cola has endured. The paper then suggests missed opportunities, new marketing strategies and ideas to rectify the situation and to restore Coca Cola's position.
Sample of Sources Used:
- Coke launches water conservation campaign. 05 June 2007. MSNBC.com. 05 June 2007 <http://www.msnbc.msn.com/id/19045993/print/1/displaymode/1098/>.
- Fisher, Ken. Coke buys Glaceau for $4.1 billion. 25 May 2007. 05 June 2007 <http://cnnmoney.printthis.clickability.com/pt/cpt?action=cpt&title=Coke+buys=Glaceau+for+%244>.
- Martin, Andrew. Coke Struggles to Keep Up With Nimble Rivals. 27 May 2007. 05 June 2007 <http://www.nytimes.com/2007/05/27/business/yourmoney/27coke.html?ei=18b2d686c2a>.
Cite this Case Study:
Coca Cola (2008, September 02) Retrieved December 08, 2019, from https://www.academon.com/case-study/coca-cola-107383/
"Coca Cola" 02 September 2008. Web. 08 December. 2019. <https://www.academon.com/case-study/coca-cola-107383/>