Classic Airlines Case Study

Classic Airlines
A case study examination of a solution to the problems presented for the company of Classic Airlines.
# 118592 | 2,534 words | 19 sources | APA | 2008 | US
Published on Feb 09, 2010 in Business (Human Resources) , Business (Business Plans)

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This paper examines the need for change within organizations. It particularly analyzes Classic Airlines and the possible risks presented to them while making decisions regarding its future. The paper also analyzes the company's many options in order to suggest a manner in which it can discover a marketing strategy that will allow for them to appropriately market their services in order to gain more consumers. Several tables of data are appended to the paper.

Table of Contents:
Describe the Situation
Issue and Opportunity Identification
Stakeholder Perspectives/Ethical Dilemmas
Frame the "Right" Problem
Describe the "End-State" Vision
Identify the Alternatives and Benchmarking Validation
Evaluate the Alternatives
Identify and Assess Risks
Make the Decision
Develop and Implement the Solution
Evaluate the Results

From the Paper:

"To conclude, one may state that Classic Airlines has a tumultuous road ahead. It will have to assess major strategies involving its consumers and the loyalty that will be given to the company. Moreover, the company will also have to attract more customers by establishing a rewards system. Through the gain of multiple amounts of both new and existing customers, the company will be able to increase both its reputation and its revenue. However, due to the competition, the process of maintaining its competent position in the industry will be a challenging one. However, by implementing the optimal solution discussed, Classic Airlines should be able to fully understand its goals and be on the path to realizing them. Nevertheless, while comprehending the goal is half of the battle, the other half is that of understanding that although the end-vision is attainable, it will need time to flourish."

Sample of Sources Used:

  • About NutriSytem, Inc. Retrieved February 12, 2008 from
  • About Coca-Cola. Retrieved February 12, 2008 from
  • American Express (2007). Company Information, Retrieved February 15, 2008, from
  • Changing Customer Behaviors. Retrieved February 12, 2008 from
  • Coca-Cola Rewards. Retrieved February 12, 2008 from

Cite this Case Study:

APA Format

Classic Airlines (2010, February 09) Retrieved June 07, 2023, from

MLA Format

"Classic Airlines" 09 February 2010. Web. 07 June. 2023. <>