Caterpillar Case Study
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This case study considers to what extent the competitive position of Caterpillar against Komatsu is dependent on the dollar/yen exchange rate as well as how this affected the relatively competitive position of Caterpillar and Komatsu.
From the Paper:"To some extent, the competitive position of Caterpillar against Komatsu is dependent on the dollar-yen exchange rate. This was demonstrated when Caterpillar's sales and market share dropped dramatically in response to a rise in the value of the dollar relative to other world currencies. This had the effect of making U.S. exports of Caterpillar heavy equipment less attractive to potential buyers and made the sale of foreign made heavy equipment imported into the United States more attractive to U.S. buyers. However, other factors affect..."
Cite this Case Study:
Caterpillar Case Study (2008, December 01) Retrieved November 22, 2019, from https://www.academon.com/case-study/caterpillar-case-study-121105/
"Caterpillar Case Study" 01 December 2008. Web. 22 November. 2019. <https://www.academon.com/case-study/caterpillar-case-study-121105/>