Case Study: FedEx vs. UPS Case Study by Jeepster

Case Study: FedEx vs. UPS
A case study that examines the classic rivalry between overnight airfreight companies Federal Express Inc., (FedEx) and United Parcel Service of America Inc., (UPS).
# 104446 | 3,050 words | 10 sources | APA | 2006 | US
Published on Jun 15, 2008 in Business (Companies) , Business (Industries)

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This paper discusses some of the issues introduced in a case study presented by the University of Virginia, Graduate School of Business Administration, concerning the classic rivalry between FedEx and UPS. The paper interprets how the two companies evolved and competed over the years, and then defines the term "excellence" and suggests which company has it.

Table of Contents:
A Brief Background
The Competition
Web Retail
Information Technology (IT)
Performance Enablers and Inhibitors
The 1994 J.C. Penney's Announcement
Financial Analysis
Market Share
Stock Price
Financial Ratios
Beyond 1994

From the Paper:

"FedEx is still the technology powerhouse and the market innovators in the industry. Its brand recognition is tied to their slogan, "absolutely, positively has to be there overnight," which is still repeated after several decades. This advantage stems from a high degree of reliability that FedEx commands in the industry. This reliability ties right into its tracking system, which is the industry gold standard.
"The most important inhibitor facing FedEx has been pride. While speeding along at a lightning pace in the 1970s and 80s and making unsound decisions to stave off the competition, UPS was slowly but consistently catching up."

Sample of Sources Used:

  • Aaronson, Jack. "The Rebrand Challenge: UPS/MBE Vs. FedEx/Kinko's." ClickZ Network. September 30, 2004
  • Alsop, Ronald. "Delivering an Image: UPS vs. FedEx." Wall Street Journal. February 19, 2004
  • Brewin, Bob."Sidebar: FedEx vs. UPS: The Technology Arms Race." Computerworld. April 19, 2004,10801,92274,00.html
  • Bruner, Robert, and Derick Bulkley. "The Battle for Value: Federal Express Corporation vs. United Parcel Service of America, Inc." University of Virginia. 1995.
  • Costello, Tom. "Arch Rivals: FedEx vs. UPS." MSNBC. December 18, 2003

Cite this Case Study:

APA Format

Case Study: FedEx vs. UPS (2008, June 15) Retrieved March 25, 2023, from

MLA Format

"Case Study: FedEx vs. UPS" 15 June 2008. Web. 25 March. 2023. <>