Capitalizing on the South African Emerging Market Case Study by write123

Capitalizing on the South African Emerging Market
A discussion of the global power company, AES Corporation, and its expansion into South Africa.
# 105845 | 3,520 words | 7 sources | APA | 2008 | US
Published on Jul 20, 2008 in Business (Companies) , Business (International) , Business (Marketing)


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Description:

This paper discusses the power shortage in South Africa and the competition between Chinese companies and AES to enter the market there. An overview is given of AES's business strategies and its agreement with Eskom, the South African power company. The author analyzes the challenges facing AES in South Africa, where the government favors domestic over foreign companies, and provides suggestions on how to overcome them.

Outline
Part I: Case Study
AES Business Approach
South African Expansion
Key Problems
Part 2: Recommendations and Analysis

From the Paper:

"The key advantage that AES has over potential Chinese companies that might try to establish themselves in the power industry is their experience in supplying power to emerging markets. Emerging markets represent one of the highest risk categories for investment. This is particularly true for countries that have not yet built a sufficient infrastructure. Projects are more capital intensive than those in areas that have a sufficient infrastructure to support expansion."

Sample of Sources Used:

  • AES Corporation (2007a). About US. Retrieved October 2, 2007 from http://www.aes.com/aes/index?page=history.
  • AES Corporation (2007b). Business Development. Retrieved October 2, 2007 from http://www.aes.com/aes/index?page=business_development.
  • AES Corporation (2007c). AES Expands Global Reach into South Africa. August 27, 2007. Newsroom. Retrieved October 2, 2007 from http://newsroom.aes.com/phoenix.zhtml?c=202639&p=NewsArticle&id=1045043.
  • Eberhard, A. (2004). Power Trip. August 31, 2004. CESP News. Retrieved October 1, 2007 from http://cesp.stanford.edu/news/electricity_reform_in_south_africa_is_at_a_critical_juncture_says_anton_eberhard_20040831/index.html.
  • Mayer, C. (2007). Power Grid Shortages an Investment Opportunity. January 25, 2007. Daily Reckoning. Retrieved October 2, 2007 from http://www.dailyreckoning.co.uk/article/powergridshortagesaninvestmentopportunity0014.html.

Cite this Case Study:

APA Format

Capitalizing on the South African Emerging Market (2008, July 20) Retrieved October 04, 2022, from https://www.academon.com/case-study/capitalizing-on-the-south-african-emerging-market-105845/

MLA Format

"Capitalizing on the South African Emerging Market" 20 July 2008. Web. 04 October. 2022. <https://www.academon.com/case-study/capitalizing-on-the-south-african-emerging-market-105845/>

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