Brand Reinvention Case Study by cee-cee

Brand Reinvention
An analysis of McDonalds' brand reinvention.
# 110865 | 806 words | 5 sources | MLA | 2008 | US
Published on Jan 01, 2009 in Business (Companies) , Business (Marketing) , Advertising (Product-Specific)


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Description:

The paper shows how the brand image of McDonald's has gone through a number of reincarnations, from stressing the fact that fast food was hot, cheap and relatively inexpensive to stressing its status as a value-based company that offers tasty food. The paper shows how McDonald's tried but could not totally reconfigure their brand. The paper explains that McDonald's could just reconfigure the core elements of the product that made it so popular in the first place and could eliminate the more objectionable elements like marketing to kids.

Sample of Sources Used:

  • "Dreams." YouTube. Retrieved 11 Feb 2008 athttp://www.youtube.com/watch?v=5184llMCDwA
  • "School is Hard." YouTube. Retrieved 11 Feb 2008 athttp://www.youtube.com/watch?v=rtdrjt_1zUU
  • "McDonald's Recital Commercial." YouTube. Retrieved 11 Feb 2008 athttp://www.youtube.com/watch?v=-2yklZeEbFE&feature=related
  • "McDonald's 1996 Winter Olympics Commercial." YouTube. Retrieved 11 Feb 2008 athttp://www.youtube.com/watch?v=dHiVhCqqvUw
  • "McDonald's McRib Sandwich Commercial." YouTube. Retrieved 11 Feb 2008 athttp://www.youtube.com/watch?v=T6sH5IbNyrE&feature=related

Cite this Case Study:

APA Format

Brand Reinvention (2009, January 01) Retrieved July 02, 2022, from https://www.academon.com/case-study/brand-reinvention-110865/

MLA Format

"Brand Reinvention" 01 January 2009. Web. 02 July. 2022. <https://www.academon.com/case-study/brand-reinvention-110865/>

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