BP Connect Case Study by Top Papers

BP Connect
An examination of BP Connect, a major revision of the BP brand, and its associated retail offerings.
# 140742 | 1,000 words | 1 source | APA | 2008 | US
Published on Dec 01, 2008 in Business (Companies) , Business (Marketing)


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Description:

This paper relates that BP plc, the world's largest producer and marketer of petroleum products, is also the largest gasoline retailer in the United States with a 15 percent market share. The paper discusses how BP plans a global rollout of a new marketing strategy that will incorporate certain elements of the company under the new brand identity - BP Connect - with the objective of expanding and diversifying its retail offerings so that, in five years, half of its retail sales will be from non-fuel items (e.g., convenience store products, baked goods, fresh fruit and produce).

From the Paper:

"This case concerns BP Connect; a major revision of the BP brand and its associated retail offerings. BP plc, the world's largest producer and marketer of petroleum products, is also the largest gasoline retailer in the United States with a 15 percent market share. In the past decade, it has made major inroads into the U.S. market, purchasing Amoco, ARCO, and Burmah Castrol. BP plans a global rollout of a new marketing strategy that will incorporate certain elements of the company under the new brand identity - BP Connect - with the objective of expanding and diversifying..."

Cite this Case Study:

APA Format

BP Connect (2008, December 01) Retrieved December 06, 2021, from https://www.academon.com/case-study/bp-connect-140742/

MLA Format

"BP Connect" 01 December 2008. Web. 06 December. 2021. <https://www.academon.com/case-study/bp-connect-140742/>

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