Apple Computers Case Study by supercalifragilistic

Apple Computers
A case study analysis of the recovery strategies of Apple Computers after a decline in its business.
# 97783 | 3,585 words | 15 sources | MLA | 2007 | US

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This paper analyzes business declines in general and how a company might go about recovering from such a decline. It then focuses on the Apple Computer Company and describes the strategy the company utilized to recover after it experienced a significant decline. The paper describes the monumental profitability that Apple has realized in the wake of the release of iPod and iPhone.

Table of Contents:
Literature Review On Companies Coming Back From Decline
Case study
History of Apple Computer
Charismatic leader of Apple Computer
Steve Jobs
How Steve Jobs influences Apple Computer (founding-leaving-return)
Conclusion and Recommendations

Sample of Sources Used:

  • Carlson H. J. Aug 2, 2006. "Business Decline: Sure Failure or Genuine Opportunity? Retrieved May 8 2007 from ;
  • Chowdhury S. D., Lang J. R. Crisis, Decline, and Turnaround: A Test of Competing Hypotheses for Short-Term Performance Improvement in Small Firms. Journal of Small Business Management. Volume: 31 (4) 8.
  • Eckes G. (2001) The Six Sigma Revolution: How General Electric and Others Turned Process into Profits. Wiley: New York.
  • Ford Motor Company. Notice of Annual Shareholders Meeting. Retrieved May 15 2007 from ;
  • Guterl, F., 1984. Design case history: Apple's Macintosh. IEEE Spectrum, (December): 34-43.

Cite this Case Study:

APA Format

Apple Computers (2007, August 31) Retrieved October 25, 2020, from

MLA Format

"Apple Computers" 31 August 2007. Web. 25 October. 2020. <>