Apple Computer Case Study Case Study by Mira

Apple Computer Case Study
A case study on the performance and corporate governance of the Apple company.
# 153779 | 2,571 words | 4 sources | MLA | 2011 | IE
Published on Dec 31, 2013 in Business (Companies) , Business (Management)

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The paper explores the stellar performance of Apple Computer and how the introduction of new products has ensured the company's evolution from being a PC manufacturer to a mobile device company. The paper examines the corporate governance at Apple and shows how top management demonstrates the company's diversification efforts and performance adaptation to changes in the external environment. The paper asserts that Apple Computer is a company that demonstrates the fundamental principle of using good, relevant judgment in dealing with shareholders, different communities, and customers, and furthermore, Apple's business standards represent the highest standards of business conduct and ethical awareness.

Performance of Apple Computer
Corporate Governance of Apple Computer

From the Paper:

"The performance of Apple in the 1980s and 1990s was impressive mostly due to the flexible approach adopted by the corporation, as well as due to the created strong brand and rapid growth of PC products. Apple showed its own perception of being a mobile device company, and "in the 2009 fiscal year, sales related to the iPhone and the iPod represented nearly 60% of Apple's total sales of $43 billion" (Yoffie and Kim 1). Despite the occurrence of the global economic crisis, Apple succeeded in keeping its revenues and net incomes relatively high. It is apparent that the key to the immense success of Apple related to the 'digital hub' (Yoffie and Kim 6) strategy represented by the Macintosh product line. Undoubtedly, the Macintosh appeared the ultimate decision for demanding consumers interested in all technological features integrated into one device. Apple Computer apparently considered the benefits of implementing strategic management in order to attain success over time (Wheelen and Hunger 42). In this way, managers within the corporation emphasized long-term performance that can lead to desirable results.
"The current performance of Apple Computer indicates that top management staff realized the necessity of applying strategic management approaches to the development of new products. A clearer sense of strategic vision for the company has been persistently demonstrated at various levels. In addition to that, managers focused on what is strategically important. From this perspective, the Macintosh appears the optimal solution to individuals immersed in a digital lifestyle through the regular use of music players, digital cameras, and digital camcorders (Campbell-Kelly 115)."

Sample of Sources Used:

  • Campbell-Kelly, Martin. 'Not only Microsoft: The maturing of the personal computersoftware industry, 1982-1995.' The Business History Review 75.1 (Spring,2001), 103-145.
  • Ghosh, Mrinal and George John. 'Governance value analysis and marketing strategy.'The Journal of Marketing 63 (1999), 131-145.
  • Wheelen, Thomas and David Hunger. Concepts in strategic management and businesspolicy. (12th ed.). Upper Saddle River, NJ: Prentice Hall, 2010.
  • Yoffie, David and Renee Kim. 'Apple Inc. in 2010.' Harvard Business School 9-710-467 (March, 2011), 1-25.

Cite this Case Study:

APA Format

Apple Computer Case Study (2013, December 31) Retrieved May 20, 2022, from

MLA Format

"Apple Computer Case Study" 31 December 2013. Web. 20 May. 2022. <>