Apple Competitive SWOT Analysis Case Study by Nicky

A detailed SWOT analysis of the Apple computer company.
# 147163 | 1,733 words | 6 sources | APA | 2010 | US
Published on Feb 27, 2011 in Business (Companies)

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The paper discusses in detail the strengths, weaknesses, threats and opportunities facing Apple Computer. The paper then focuses on Apple's strategy and provides recommendations on the future direction and focus for this company. The paper includes several tables and diagrams.

SWOT Table
SWOT Discussion
Strategy Discussion and Recommendations

From the Paper:

"Apple's successes have been first due to the high level of innovation they bring to their products and services, as evidenced by the exponential growth of the iPod and associated accessories, music and third-party products. The company's unique approach to designing and marketing personal computers has created a unique and highly differentiated brand image, and this is one of the company's greatest strengths. A second major strength of the company its deliberate attempt to create very high levels of integration between all products, regardless of the market focus of each one. This has been especially valuable as Apple has moved to a leadership position in the digital media player market, and the rapid growth of iTunes as well. This integrative nature of the product strategy began at the software application level and has progressed to networking protocols and graphics standards. The approach to a highly integrated product line assists Apple in minimizing risks of one single product dominating their product sales, and also opens up many opportunities for cross-selling and up-selling the many related products."

Sample of Sources Used:

  • Ivan Abel. (2008). From technology imitation to market dominance: the case of iPod. Competitiveness Review, 18(3), 257. Retrieved February 12, 2009, from ABI/INFORM Global database. (Document ID: 1609722391).
  • Apple, Investor Relations (2009). Investor Relations. Retrieved February 12, 2009, from Apple Investor Relations and Filings with the SEC Web site:
  • Robert E Cole, Tsuyoshi Matsumiya. (2007). Too Much of a Good Thing? Quality as an Impediment to Innovation. California Management Review, 50(1), 77-93. Retrieved February12, 2009, from ABI/INFORM Global database. (Document ID: 1392087591).
  • Michael Cusumano. (2008). Technology Strategy and Management: The Puzzle of Apple. Association for Computing Machinery. Communications of the ACM, 51(9), 22. Retrieved February 12, 2009, from ABI/INFORM Global database. (Document ID: 1554033171).
  • Ron Jonash, Holger Koehler, Iason Onassis. (2007). The power of platforms. Business Strategy Series, 8(1), 26-34. Retrieved February 16, 2009, from ABI/INFORM Global database. (Document ID: 1373900861).

Cite this Case Study:

APA Format

Apple Competitive SWOT Analysis (2011, February 27) Retrieved April 04, 2020, from

MLA Format

"Apple Competitive SWOT Analysis" 27 February 2011. Web. 04 April. 2020. <>