Analyzing Wal-Mart Case Study by Nicky

Analyzing Wal-Mart
This paper analyzes Wal-Mart, a dominant force in the Big Box Retailing industry.
# 147182 | 6,245 words | 21 sources | APA | 2010 | US
Published on Feb 28, 2011 in Business (Companies) , Business (Applied Operations)


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Description:

This paper presents an analysis of the big box retailing industry, with a focus on Wal-Mart. The following key factors are examined: the industry's growth potential, industry profitability, degrees of risk in the industry's future, and how this industry is confronting the current economic challenges in the retailing environment.

Table of Contents:
Industry Info
Corporate Analysis
Corporate Mission
Corporate Analysis and Appraisal
General Marketing Strategy
Market Strategy
Market Segmentation strategy
Positioning Strategy
Pricing strategy
Distribution strategy
Appendix A: Ratio Analysis

From the Paper:

"Of the three industries that comprise the U.S. General Merchandise Stores Sector, only Big Box Retailing shows growth between 2008 and 2013 according to industry research services including IBIS World (Sampson, 2008). Industry analysts predict that Big Box Retailing will grow 3.6% per year from 2008 - 2013 (French, 2007). The growth of Big Box Retailing is seen as countercyclical to fuel pricing and the uncertainty consumer's sense about gas prices, the economic and their jobs. Growth of this sector overall and Wal-Mart specifically is being driven by the reliance on these stores by middle-class consumers who live paycheck to paycheck and look to Wal-Mart to assist them in keeping their budget balanced (Birchall, 2008).
Industry Profitability
Big Box Retailing will support the revenue and profit growth of U.S. General Merchandise Stores Sector during the 2008 - 2013 timeframe due to the operations efficiencies Wal-Mart and its competitors are investing in. Foremost of these operational efficiencies are the increasing reliance on ERP systems, distributed order management and the adoption of RFID throughout their supply chains (Boarnet, Crane, Chatman, Manville, 2005)."

Sample of Sources Used:

  • Aimi, G. (2005).- AMR Research (2005, October 25). Retailers Save Money By Controlling In-Bound Logistics. (Alert). Boston, MA
  • JONATHAN BIRCHALL (2008, March 7). Discount stores gain as US economy slows. Financial Times,19. Retrieved February 7, 2009, from ABI/INFORM Global database. (Document ID: 1442098181).
  • Brown (2004) - Imagining Toyland Without One of Its Giants, The New York Times, Sept 12, 2004 pBU5(L) col 01 (26 col in).
  • Marlon G Boarnet, Randall Crane, Daniel G Chatman, Michael Manville. (2005). Emerging Planning Challenges in Retail. American Planning Association. Journal of the American Planning Association, 71(4), 433-449. Retrieved February 6, 2009 from ABI/INFORM Global database. (Document ID: 914810161).
  • CNN (2003) - Wal-Mart kicks off toy price war. Accessed from the Internet on February 9, 2009: http://money.cnn.com/2003/11/19/news/companies/walmart_toys/index.htm?cnn=yes

Cite this Case Study:

APA Format

Analyzing Wal-Mart (2011, February 28) Retrieved October 22, 2020, from https://www.academon.com/case-study/analyzing-wal-mart-147182/

MLA Format

"Analyzing Wal-Mart" 28 February 2011. Web. 22 October. 2020. <https://www.academon.com/case-study/analyzing-wal-mart-147182/>

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