An Effective Advertisement
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The author of this paper examines a form of advertising adopted by the notable US tire producer Goodyear - the use of dirigible flying devices in order to advertise their products. The paper examines the various aspects of this advertising device and attempts to explain why, in the writers opinion, they are so effective. The paper includes one photograph.
From the Paper:"Indeed, on one hand, the blimp fleet is obviously an efficient marketing tool by simply putting the company's name on the sky and, thus, into people's mind. Such an effect is not to be undermined: someone walking around on the street or going to work may simply be reminded that he needs to change his or her tires at some point and Goodyear will obviously look like a good choice, simply because one of the blimps from the fleet was seen in the sky. With the three blimps located in different parts of the United States, including Florida and California, the advertising message is pretty well spread out from a geographical perspective.
On the other hand, the blimp is also an effective marketing tool because of its primary function, that of a light aircraft. Indeed, the blimps can carry up to six people and they are generally used for company partners, company guests and/or members of the press. This is an additional effective marketing tool and a special one, not usually seen on the market. People will be awarded a special experience by the fact that they can travel in a blimp, a blimp obviously associated with the Goodyear company and, thus, promoting the company's name."
Sample of Sources Used:
- On the Internet at http://www.straightdope.com/columns/read/1763/whats-that-flying-foot-in-the-goodyear-logo-all-about. Last retrieved on January 20, 2009
Cite this Case Study:
An Effective Advertisement (2011, January 22) Retrieved August 25, 2019, from https://www.academon.com/case-study/an-effective-advertisement-146881/
"An Effective Advertisement" 22 January 2011. Web. 25 August. 2019. <https://www.academon.com/case-study/an-effective-advertisement-146881/>