Air Canada Case Study by Quality Writers

Air Canada
A situational assessment of the airline Air Canada.
# 99533 | 1,673 words | 9 sources | MLA | 2007 | US
Published on Nov 12, 2007 in Business (Companies) , Business (Industries) , Business (Management)

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This paper examines how, based on its leaner operating structure and its return to profitability, Air Canada's future prospects appear solid, although the competitive environment is increasing. In order to confirm this, the paper performs a SWOT and a Porter Five Forces analysis on the company. It also provides recommendations for potential investors.

Historical Overview
SWOT Analysis
Porter Five Forces Analysis
Investment Recommendation

From the Paper:

"Air Canada is one of the world's largest airlines and as such can leverage its stature through various purchasing and hedging strategies. Gillen lists the following strengths as being of primary importance to the competitive profile of the new Air Canada: reduced capacity, increased load factors, yield increases, increased traffic, reduced costs of $2 billion, refocused on long-haul routes, and strategic formation of domestic carriers in the low-fare market (3). Essentially, Air Canada's greatest strength lies in its very size which ensures it can take advantage of market strategies that smaller carriers cannot such as leveraging its order sizes to achieve better prices and margins with its suppliers."

Sample of Sources Used:

  • "Airlines in Canada." Datamonitor, November 2004:1.
  • "Annual Report 2005." Ace Aviation Holdings, Inc. (online). 2 Oct. 2006< documents/2005_ar.pdf>.
  • Berube, Gerard. "A No-fail Proposition." CA Magazine, 137/9(2004):6.
  • Frank, Steven, et al. "Up in the Air." Time Canada, 158/22(2001):60.
  • Gillen, David. The Canadian Airline Industry: Airlines, Airports and Aviation. School of Business & Economics, Wilfrid Laurier University & Institute for Transportation Studies, University of California, Berkeley. 2 Oct. 2006<>.

Cite this Case Study:

APA Format

Air Canada (2007, November 12) Retrieved September 28, 2023, from

MLA Format

"Air Canada" 12 November 2007. Web. 28 September. 2023. <>