Advertising: A Case Study Case Study by tpmaven
Advertising: A Case Study
An examination of Kellogg's 'Special K' Red Berries TV advertisement.
# 67227
| 1,058 words
| 1 source
| MLA
| 2005
| 
Published
by tpmaven
on Jul 02, 2006
in
Advertising
(Product-Specific)
, Sociology
(Media and Society)
, Advertising
(General)
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Description:
This paper examines a straightforward advertisement for Kellogg's 'Special K' Red Berries cereal. The paper identifies what makes the advertisement unique and more truthful than most advertisements.
From the Paper:
"This ad fulfills several of Fowles' fifteen basic appeals of advertising. One is the need for affiliation. The ad is presenting a woman whom many in the audience identify with, telling women shaped like the one in the ad that it's ok to be like her and, essentially, to be friends with her, you should eat their cereal. It also fulfills the need for guidance, although this doesn't come until the tagline at the end."Cite this Case Study:
APA Format
Advertising: A Case Study (2006, July 02)
Retrieved November 28, 2023, from https://www.academon.com/case-study/advertising-a-case-study-67227/
MLA Format
"Advertising: A Case Study" 02 July 2006.
Web. 28 November. 2023. <https://www.academon.com/case-study/advertising-a-case-study-67227/>