Adidas and Reebok Merger Case Study

Adidas and Reebok Merger
An analysts' report examining the acquisition of Reebok by Adidas, written from the acquirer's perspective.
# 118550 | 3,112 words | 26 sources | APA | 2009 | GB
Published on Feb 07, 2010 in Accounting (Managerial) , Business (Accounting) , Business (Management)

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This paper presents an overview of the global sportswear industry and identifies the major players in this environment and their relative market share. The paper also analyzes the relationship between the athletic footwear and the athletic apparel industry. The paper specifically presents an analysts' report about the acquisition of Reebok by Adidas, written from the acquirer's perspective. The paper contains graphs and tables, as well as appendices.

Table of contents:
Terms of Reference
Executive Summary
Overview of the Global Sportswear Industry
Overview: Adidas and Reebok
Evaluation Before the Merger
Adidas Bid for Reebok
Motivations of the Merger
Possible Alternatives for Adidas' Strategy
Problems of the Merger
Reeboks' Defensive Strategy
Stakeholder Identification
Outcome of the Merger

From the Paper:

"Adolf Dassler (Adi) registered Adidas ("Adi-" from Adolf & "-das" from Dassler) and its three stripes as its official logo by 1949. Adidas acquired the Salomon Group for $1.4 billion in 1997. Adidas-Salomon became one of the big players in the sports good manufacturing industry. In the recent years, Adidas published a steady growth in sales revenue. The company is amongst the top players in the industry due to its strong brands (Adidas, Salomon and TaylorMade). Adidas serves many markets selling hardware, footwear, apparel, snowboard, golf-related and other products. From E5.1 billion of sales in 1998 to E6.5 billion in 2002, the performance has improved by a CAGR of 7%. Sales declined by 3.9% in 2003 over 2002, mainly due to currency translations (Adidas-Solomon AG Company Profile, 2005). According to the Balance Sheet, the company reported an outstanding operational and financial performance in the first half of fiscal 2004 (Balance Sheet Adidas-Salomon, 2004)."

Sample of Sources Used:

  • "Adidas-Solomon AG Company Profile." Datamonitor. (2005). Business Source Premier Database. EBSCOhost (15 September 1005).
  • Adidas-Salomon (2002): Annual Report 2001, Herzogenaurach 2002
  • Adidas-Salomon (2003): Annual Report 2002, Herzogenaurach, 2003
  • Adidas-Salomon (2004): Annual Report 2003, Herzogenaurach, 2004
  • Adidas-Salomon (2005): Annual Report 2004, Herzogenaurach, 2005

Cite this Case Study:

APA Format

Adidas and Reebok Merger (2010, February 07) Retrieved August 08, 2022, from

MLA Format

"Adidas and Reebok Merger" 07 February 2010. Web. 08 August. 2022. <>