A Successful Marketing Mix
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This paper examines the importance of marketing as part of any organization's business plan and looks at the four Ps of marketing - product, place, promotion and price. The paper briefly discusses how the company, Energizer, has developed a successful marketing mix and how that enabled it to quickly grow its business.
From the Paper:"The company put significant effort into developing a quality product which addresses the first part of the marketing mix. The new product continued to be sold through traditional mediums for products of its type such as retail stores as well as specialty distributors. The company was smart in promoting the product. It developed a new, positive slogan that would appeal to consumers, and they addressed consumer concerns about the battery working in a variety of hearing ads as well as the handling of the batteries when switching them out. Television was used to advertise the product in order to reach the greatest number of potential customers. Senior citizens watch television often, according to the company's research, and this would make it easier to reach a large number of customers (Johnson, 2005, p. 25)."
Sample of Sources Used:
- Johnson, W. (2004). Powerhouse marketing plans. New York: AMACOM.
- NetMBA. (2007). Marketing mix. Retrieved March 17, 2008, from http://www.netmba.com/marketing/mix/
- Perreault, W. D. & McCarthy, E.J. (2005). Basic marketing: a global managerial approach. New York: McGraw-Hill Irwin.
Cite this Case Study:
A Successful Marketing Mix (2010, April 13) Retrieved November 17, 2019, from https://www.academon.com/case-study/a-successful-marketing-mix-119256/
"A Successful Marketing Mix" 13 April 2010. Web. 17 November. 2019. <https://www.academon.com/case-study/a-successful-marketing-mix-119256/>