A Review of the Market Performance of Johnson & Johnson Case Study by Pico

A Review of the Market Performance of Johnson & Johnson
The paper is a review of the market performance of pharmaceutical company Johnson & Johnson and its marketing strategies.
# 146967 | 1,646 words | 3 sources | APA | 2011 | BD
Published on Jan 31, 2011 in Business (Companies) , Business (Marketing) , Business (Business Plans)

$19.95 Buy and instantly download this paper now


The paper is a review of the pharmaceutical company, Johnson & Johnson. The paper examines the factors contributing to the company's continuing success and its present marketing strategies. The paper begins by examining the company's customer relations strategy before continuing to discuss its financial position and its policy of acquisitions. According to the paper, one area that requires improvement is that of product diversification and market exposure. One avenue suggested is that of entry into the rapidly expanding Chinese market.

From the Paper:

"Johnson & Johnson is doing a good job in listening and feedback because of its well-established brand reputation. The company operates in a highly competitive environment and therefore it has to continuously reengineer its internal operations in order to build and maintain a competitive advantage. The source of this competitive advantage is customer relationship management. This objective is met through the process of listening and feedback. Depending on the consumers' feedback, the company engineers its internal operations. The result has been a well established brand reputation. This has allowed the company to develop a superior brand equity association which boosts brand sales considerably. The company has a strong reputation among physicians and patients and therefore whenever the company acquires a new brand its sales have increased considerably. Therefore, the company seems to be performing well in listening and feedback.
"The additional strength is that the company has a healthy financial position. This financial position is the result of a strong revenue growth in the years 2001-2007. Therefore the company has been successful in meeting its objective of revenue growth."

Sample of Sources Used:

  • Hill, Charles, and Gareth Jones. (2007). Strategic Management Theory: An Integrated Approach. McGraw Hill/Irwin.
  • Jeston, John and Johan Nelis. (2008). Business Process Management: Practical Guidelines to Successful Implementations. McGraw Hill/Irwin.
  • Evans, James R. (2007). Total Quality: Management, Organization, Strategy. McGraw Hill/Irwin.

Cite this Case Study:

APA Format

A Review of the Market Performance of Johnson & Johnson (2011, January 31) Retrieved May 23, 2022, from https://www.academon.com/case-study/a-review-of-the-market-performance-of-johnson-johnson-146967/

MLA Format

"A Review of the Market Performance of Johnson & Johnson" 31 January 2011. Web. 23 May. 2022. <https://www.academon.com/case-study/a-review-of-the-market-performance-of-johnson-johnson-146967/>