A Brand Purchase Case Study by hicaliber

A Brand Purchase
This paper analyzes the consequences of Sirius Satellite Radio's "purchase" of Howard Stern.
# 94326 | 1,219 words | 5 sources | MLA | 2007 | US
Published on Apr 26, 2007 in Business (Companies) , Business (General)

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The paper examines the effect Stern's move to Sirius Satellite Radio has on XM Satellite Radio, its most important competitor and the effect it is bound to have at Sirius itself. The paper reveals that acquiring Howard Stern caused a growth in Sirius' subscription. The paper also notes that Stern is a controversial figure and the company may have to face numerous critics and possible lawsuits for allowing different manifestations on the radio station. The paper relates that there was a negative impact on XM Satellite Radio, but concludes that the success of a company is not necessarily correlated with its brand acquisition campaign.

Sample of Sources Used:

  • Crawford, Krysten. Howard Stern jumps to satellite. CNN Money. October 2004. On the Internet at http://money.cnn.com/2004/10/06/news/newsmakers/stern_sirius/
  • Deitz, Corey. A Step by Step Comparison of XM and SIRIUS Satellite Radio Features. At the Internet at http://radio.about.com/od/satelliteradio/ss/blsatstepbystep_2.htm
  • Fonda, Daren. Howard Stern: the $500 million man. Business and Technology - Time. December 2005. On the Internet at http://www.time.com/time/business/article/0,8599,1141769,00.html
  • Shin, Annys. Setbacks Leave XM With 'Explaining to Do'. Washington Post. November 2005. On the Internet at http://www.washingtonpost.com/wp-dyn/content/article/2005/11/01/AR2005110101621.html
  • McShane, Larry. Howard Stern Won't Return From Satellite. Associated Press. May 2006. On the Internet at http://biz.yahoo.com/ap/060510/stern_radio.html?.v=3

Cite this Case Study:

APA Format

A Brand Purchase (2007, April 26) Retrieved December 15, 2019, from https://www.academon.com/case-study/a-brand-purchase-94326/

MLA Format

"A Brand Purchase" 26 April 2007. Web. 15 December. 2019. <https://www.academon.com/case-study/a-brand-purchase-94326/>