"When Firms Change Directions"
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This paper discusses the psychology of change as presented in the book, "When Firms Change Direction". It looks at the authors' use of cognitive theory when discussing change in businesses, their emphasis on the need for sufficient time to promote changes, the problem of cynicism and suspicion faced by those who would initiate change, and the problem of what the book's authors term "true believers".
From the Paper:"Among the most important points that the authors make is the fact that even when people want to make and succeed in making changes, they have difficulties in making those changes last. Even most desired significant changes fail to be last although there are often substantial resources committed by the organization to make the change take effect. These changes fail to be adapted not because of any "mistake" that is made in the plan itself but rather because of the fundamental nature of human cognition."
Cite this Business Plan:
"When Firms Change Directions" (2003, November 17) Retrieved July 16, 2019, from https://www.academon.com/business-plan/when-firms-change-directions-45675/
""When Firms Change Directions"" 17 November 2003. Web. 16 July. 2019. <https://www.academon.com/business-plan/when-firms-change-directions-45675/>