University of Perk Coffee Shop Business Plan by NikkiK

University of Perk Coffee Shop
A strategic plan for a proposed coffee shop near a university, to be named University of Perk Coffee Shop.
# 107289 | 1,015 words | 0 sources | APA | 2002 | US
Published on Sep 01, 2008 in Business (Small) , Business (Business Plans)

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This paper explains that strategic management is the continuous process of identifying and pursuing the organization's mission statement by aligning internal capabilities with the external demands of the environment. The paper then outlines the actions of planning, organizing, leading and controlling, which formulate the strategic plan for the proposed University of Perk Coffee Shop. The paper stresses that the demand for coffee, especially among college students, is apparent by the amount of coffee being consumed around the world; therefore, if done correctly, the coffee-by-the-cup business offers significant financial rewards for those entrepreneurs who have researched the market and have found the right location.

Table of Contents:
Planning Premises
Location and Atmosphere
Product Analysis
Alternative Plan
Implementation of Plan

From the Paper:

"Location is the most important part of every retail business, especially the food service industry. University of Perk will be located at the University of Phoenix campus, thereby catering to the students and faculty of the college.
"University of Perk will provide a comfortable and inviting atmosphere for college students looking for a place to regroup and enjoy a nice cup of java or an atmosphere conducive to studying."

Sample of Sources Used:

  • Chad, Chris. (2002). [Interview with Chris Chadd] Research project for stats analysis.
  • Dessler, Gary. (2001). The Environment of Managing. Management: Leadingpeople and Organizations in the 21st Century. Boston, MA: Pearson Custom Publishing.
  • Finsenko, Alex. (2001). Copyright (c) 1999-2002 INeedCoffee is a project of Digital Colony Available [Online]

Cite this Business Plan:

APA Format

University of Perk Coffee Shop (2008, September 01) Retrieved February 26, 2020, from

MLA Format

"University of Perk Coffee Shop" 01 September 2008. Web. 26 February. 2020. <>