The Comeback of Gardena Business Plan by Nicky

The Comeback of Gardena
A look at various options for economic development in the City of Gardena, CA.
# 148214 | 1,783 words | 4 sources | APA | 2011 | US
Published on Sep 28, 2011 in Public Administration (General)

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This paper examines how, due to current economic conditions, economic development in the City of Gardena, CA is necessary. Gardena is now financially dependent on two large card clubs. These clubs promote an image unattractive to families and the city would like to find alternative revenue sources. The paper offers a research initiative for economic development by creating a committee with the goal of attracting new businesses. The paper defines six steps for the appointed committee and looks at issues and problems with the public policy process. The paper also examines policy formation and implentation.

From the Paper:

"Step one of the appointed committee will examine the advantages and disadvantages of the com munity as a location for new business and industry. My committee will search high and low for all types of resources that may seem tempting to a new business including resources that the city does not currently have, but could make available in the future. A senior member of the Economic Development Department of Gardena mentioned that Gardena does not offer too many advantages. Senior members such as Yvonne Mallory stated, [advantages include a] "low utility user's tax, and a 'mixed juice' overlay." This 'mixed juice' overlay seems especially tempting for attracting new, smaller business. "

Sample of Sources Used:

  • Dehhardt, R.B. & Denhardt J.V. (2009) Public administration an action orientation (6th ed.,pp53-54). Belmont: Thomson Wadsworth.
  • Sterngold, J. (2004, December 12). Gardena near bankruptcy after borrowing millions of dollars to start its own company. San Francisco Chronicle, P. A1.
  • Personal Interview with Yvonne Mallory, economic representative: City of Gardena.
  • te Velde, R.A. (Ed.). (2001) Schumpeter's theory of economic development Revised (Vol.1). Netherlands: ECIS.

Cite this Business Plan:

APA Format

The Comeback of Gardena (2011, September 28) Retrieved June 06, 2023, from

MLA Format

"The Comeback of Gardena" 28 September 2011. Web. 06 June. 2023. <>