Technology Driven Organization Business Plan by hicaliber

Technology Driven Organization
This paper provides a strategic plan for a technologically-driven organization: Apple Computer.
# 95609 | 2,895 words | 6 sources | MLA | 2007 | US

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In this article, the writer presents an analysis that provides a strategic plan framework for Apple Computer. The writer focuses first on strategy, followed by core competencies and an assessment of key external and internal forces. The writer then looks at technology sourcing and internal innovation. Also analyzed are product development strategies and strategies to simulate strategic renewal, which have been very evident in the company's successes with their iPod product line.

Executive Summary
Assessing and Recommending Corporate Strategies for Apple Computer
Figure 1: Characteristics of the Apple Customer Base
Analysis of Apple's Core Technical Competencies
Figure 2: Analyzing Apple's iPod Product Roadmap
Assessing Key External and Internal Forces Impacting Apple Computer
Table 1: iPod Market Dynamics
Apple Technology Sourcing and Internal Innovation
Assessing Apple's Product Development Strategy
Figure 3: The Incredibly Shrinking iMac: Evidence of Apple's Product Development Strategy
Recommendations to Apple Computer for a Strategy to Stimulate Strategic Renewal

Sample of Sources Used:

  • Apple Computer Investor Relations Documents; 10Q documents filed with the Security and Exchange Commissions. Accessed from
  • Barker (2004) - "The Great Communicator: Assessing the iPod ," The Age (5 February 2004).
  • Cuneo (2003) - "Apple Transcends as Lifestyle Brand," Advertising Age (15 December 2003).
  • DataMonitor (2005) - Apple Computer, Inc.," Datamonitor Company Profiles (22 January 2005).
  • MacWorld (2004) - "Center of Attention", MacWorld Magazine. Philip Michaels. March 1, 2004

Cite this Business Plan:

APA Format

Technology Driven Organization (2007, May 28) Retrieved December 08, 2019, from

MLA Format

"Technology Driven Organization" 28 May 2007. Web. 08 December. 2019. <>