Sweet Treats Coffee Shop and Bar Business Plan by cee-cee

Sweet Treats Coffee Shop and Bar
A review of the essentials to be considered when commencing a new business operation.
# 110997 | 4,835 words | 14 sources | APA | 2008 | US
Published on Jan 04, 2009 in Business (Companies) , Business (Business Plans)


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Description:

The paper discusses the opening of a new store called "Sweet Treats Coffee Shop and Bar". The paper analyzes the market, the trends, the demands forwarded by customers as well as the strategies implemented by the competition. The paper also discusses the development and implementation of a wide series of strategies focused around the store's core competencies and the main features which differentiate Sweet Treats from its competitors.

Outline:
Executive Summary
Situation Analysis
Market Summary
Market Demographics
Demographics
Geographic
Other factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Keys to Success
Critical Issues
Marketing Strategy
Mission
Marketing Objectives
Financial Objectives
Positioning
Strategies
Marketing Mix
Product
Place
Promotions
Marketing Research
Financials
Break-even Analysis
Sales Forecast
Expense Forecast
Controls
Implementation
Control
Conclusion

Sample of Sources Used:

  • - Dawidowska, K., April 1, 2002, Coffee Overload. Agree that coffee from gourmet coffee shops is too expensive - Almost 3 in 4 coffee shops patrons 72 percent, American Demographics
  • - Dream, C.S., 1997 - 2008, How to Start a Coffee Shop, Home Business Inc, http://www.homebusinesscenter.com/how_to_start/coffee_shop.html last accessed on February 28, 2008
  • - Ferguson, M., 2004, Specialty coffee retail in the USA 2003-04, Specialty Coffee Association of America, Retrieved from http://www.scaa.org/pdfs/press-coffee_retail_sales.pdf on February 28, 2008
  • - Fisenko, A. and Associates, 2006, How to Start a Successful Coffee Shop, a Coffee-Espresso Drive-Thru or a Coffee/Espresso Cart, Espresso Business, http://www.espressobusiness.com/ last accessed on February 29, 2008
  • - Holmes, H., 2004, Coffee Shop, SBDC Net, National Information Clearing House, Retrieved from http://sbdcnet.org/E-Newsletters/CoffeeShop.pdf on February 28, 2008

Cite this Business Plan:

APA Format

Sweet Treats Coffee Shop and Bar (2009, January 04) Retrieved April 14, 2021, from https://www.academon.com/business-plan/sweet-treats-coffee-shop-and-bar-110997/

MLA Format

"Sweet Treats Coffee Shop and Bar" 04 January 2009. Web. 14 April. 2021. <https://www.academon.com/business-plan/sweet-treats-coffee-shop-and-bar-110997/>

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