Subway Sandwiches Business Plan by ABCs
Subway Sandwiches
Looks at sales promotion, public relations and a publicity plan for Subway Sandwiches.
# 112785
| 2,340 words
| 3 sources
| APA
| 2009
| 
Published
on Mar 08, 2009
in
Business
(Companies)
, Business
(Marketing)
, Advertising
(Product-Specific)
, Business
(Consumer Behavior)
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Description:
This paper suggests that Subway's sales promotions feature its fresh ingredients, additional menu items, guaranteed preparation time and on-the-go menu. The author suggests a public relations campaign aimed at the college-aged customer who wants fast, inexpensive, healthier food in a place where friends can eat together. The paper stresses the importance of underscoring the unique food characteristics of Subway that cannot be applied to other fast food restaurants.
Table of Contents:
Sales Promotion
The Subway Dollar Menu
Menu Additions
Time Guarantee
On the Go Menu Changes
PR and Publicity
Use a College Student Jared
Those Who Choose Fast Food Because of Time
Those Who Choose To Eat Fast Food Because of Cost
Those who choose to eat with their friends or in social situations
Creativity
Table of Contents:
Sales Promotion
The Subway Dollar Menu
Menu Additions
Time Guarantee
On the Go Menu Changes
PR and Publicity
Use a College Student Jared
Those Who Choose Fast Food Because of Time
Those Who Choose To Eat Fast Food Because of Cost
Those who choose to eat with their friends or in social situations
Creativity
From the Paper:
"Customers want fast food to be just that, fast. Potential Subway customers will choose McDonalds, Burger King, or Wendy's because the restaurants make known the fact that they seek to deliver the customer's order in the least amount of time possible. Some of these customers may be daunted from choosing Subway because they expect a longer weight time for a custom sandwich. Because they must instruct workers how to make their sandwiches almost from scratch, potential customers may also be concerned that Subway employees may make errors when constructing their orders."Sample of Sources Used:
- Anonymous. (September 3, 2004). The Subway Diet. CBS: 48 Hours Investigates.Retrieved June 10, 2008 from http://www.cbsnews.com/stories/2004/03/02/48hours/main603484.shtml.
- Anonymous. (2008). Subway. Retrieved June 10, 2008 from www,subway.com.
- South Western. (2005). Selecting Advertising Objectives. Advertising and Promotion. Retrieved June 10, 2008 from http://classes.bus.oregonstate.edu/ba495/Materials/ch11.ppt.
Cite this Business Plan:
APA Format
Subway Sandwiches (2009, March 08)
Retrieved July 02, 2022, from https://www.academon.com/business-plan/subway-sandwiches-112785/
MLA Format
"Subway Sandwiches" 08 March 2009.
Web. 02 July. 2022. <https://www.academon.com/business-plan/subway-sandwiches-112785/>