Strategic Plan: Ford Motor Company Business Plan by Devann Murphy

Strategic Plan: Ford Motor Company
A financial and SWOT (strengths, weaknesses, opportunities, threats) analysis for Ford Motor Company, along with a strategic plan for the future.
# 113957 | 4,601 words | 20 sources | APA | 2009 | US
Published by on May 21, 2009 in Business (Companies) , Business (Business Plans)

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This paper discusses a strategic plan for the Ford Motor Company. It provides a financial analysis of the company, as well as a SWOT (strengths, weaknesses, opportunities, threats) analysis. The paper then examines a plan to produce comparable revenues throughout the next five years to allow Ford to continue to reject federal funding.

Table of Contents:
Executive Summary
Company Background
Corporate Address
Mission Statement
Vision Statement
Values Statement
Environmental Analysis
SWOT Analysis
Internal Environment
Remote Environment
Industry Environment
Operating Environment
External Environment
Long Term Objectives
Strategic Analysis and Choice
Plans, Goals, and Implementation
Financial Projections and Analysis
Critical Success Factors
Controls and Evaluation

From the Paper:

"The success of the Ford Motor Company is predominately due to the strengths of the company. Ford has a long-standing history of being a financially sound, high-quality company; therefore, the company has significant brand recognition. Furthermore, the company offers an extensive network of manufactures, retailers, and servicers, which are located throughout six continents. However, weaknesses are still evident within the company. The declining market share is indicative of lowered consumer confidence. Additionally, increased operating costs have reduces profits, as have safety-related issues."

Sample of Sources Used:

  • Alfred, J. (2008). Executive interview. Motor Age, 127 (12), 50. Retrieved February 21, 2009, from EBSCOhost database.
  • Ford awards environmental and conservation grants. (2009). Caribbean Business, 36 (33), G4. Retrieved February 21, 2009, from EBSCOhost database.
  • Ford Motor Co. (2009). Retrieved February 6, 2009, from Business and Company Resource Center Database.
  • Ford Motor Company. (2009). Retrieved February 5, 2009, from
  • Ford SYNC reduces driving distractions. (2009). Audiotex Update, 21 (3), 1-4. Retrieved March 6, 2009, from EBSCOhost database.

Cite this Business Plan:

APA Format

Strategic Plan: Ford Motor Company (2009, May 21) Retrieved April 17, 2021, from

MLA Format

"Strategic Plan: Ford Motor Company" 21 May 2009. Web. 17 April. 2021. <>