Strategic Plan for Sony Business Plan by Nicky

Strategic Plan for Sony
A strategic business plan for the Sony corporation.
# 148598 | 3,043 words | 13 sources | APA | 2011 | US
Published on Oct 27, 2011 in Business (Companies) , Business (Business Plans)

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This plan proposes that Sony seek to become a market consolidator in emerging consumer electronics, digital imaging, and gaming markets through a reliance on imaging, networking, and entertainment content. The paper outlines the need to create an ecosystem that will serve as a catalyst for the purchasing of digital content, both in audio and video formats, in addition to personal entertainment devices and convergence-based home electronics products. The paper provides an internal, external, SWOT and strategy analysis, discusses the plan goals and implementation, the critical success factors and the controls and evaluation. This paper includes figures.

Executive Summary
Company Background
Mission Statement & Vision Statement
Internal Analysis & External Analysis
SWOT Analysis of Your Plan's Focus Area(s)
Long Term Objectives
Strategy Analysis and Choice
Plan Goals and Implementation
Critical Success Factors
Controls and Evaluation

From the Paper:

"Sony Corporation is at a crossroads in its evolution today. Having grown the core electronics business to nearly 70% of revenues globally, the company has attained profitability in their core business. It is however facing steep losses in its gaming and financial services business units, and has seen the motion pictures business unit have higher profits due to cost reductions. What is needed is a business plan that embraces the innate ability of Sony to innovate while at the same time forcing consolidation and convergence in key market areas, thereby giving Sony first-mover advantage in core electronics markets."

Sample of Sources Used:

  • Apple, Investor Relations (2009). Investor Relations. Retrieved May 21, 2009, from Apple Investor Relations and Filings with the SEC Web site:
  • Kemal Altinkemer, Wendi Shen. (2008). A Multigeneration Diffusion Model for IT-Intensive Game Consoles*. Journal of the Association for Information Systems, 9(8), 442-461.
  • Steven Cherry. (2008). Blu-ray's Empty Victory. IEEE Spectrum, 45(3), 16. ).
  • Lee G Cooper. (2000). Strategic marketing planning for radically new products. Journal of Marketing, 64(1), 1-16.
  • Johansson, Johny K., Nonaka, Ikujiro. (1987, May). Market Research the Japanese Way. Harvard Business Review, 65(3), 16.

Cite this Business Plan:

APA Format

Strategic Plan for Sony (2011, October 27) Retrieved May 21, 2022, from

MLA Format

"Strategic Plan for Sony" 27 October 2011. Web. 21 May. 2022. <>