Southwest Airlines Business Plan by The Research Group

Southwest Airlines
A case study of Southwest Airlines and its strategic planning process.
# 72146 | 2,925 words | 6 sources | APA | 2005 | US
Published on Dec 01, 2005 in Business (Companies) , Business (Business Plans)

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This paper presents a case study of Southwest Airlines, examining its history, background and current problems. The paper analyzes the case in terms of the rational model, the political model and the cultural model.

From the Paper:

"According to the report filed with the US Securities and Exchange Commission, Southwest is a major domestic airline that provides predominantly short haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas. It commenced service with three Boeing aircraft, serving three Texas cities. The airline employs relatively simple fare structure, featuring low unrestricted, unlimited everyday coach fares, as well as even lower fares available on a restricted basis."

Cite this Business Plan:

APA Format

Southwest Airlines (2005, December 01) Retrieved February 23, 2024, from

MLA Format

"Southwest Airlines" 01 December 2005. Web. 23 February. 2024. <>