Shells Fine Dining: A Business Plan Business Plan by cee-cee

Shells Fine Dining: A Business Plan
A business plan of the Shells Fine Dining restaurant in Melbourne, Australia.
# 107865 | 2,785 words | 8 sources | APA | 2008 | US
Published on Sep 15, 2008 in Business (Companies) , Business (Business Plans)

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The paper presents the business plan for the proposed Shells Fine Dining establishment that includes a product profile, marketing plan and overview of legal requirements. The paper outlines the human resources department, the operational and financial plans and the positive future prospects of the restaurant. The paper includes an organizational flow chart as an appendix.

Executive Summary
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect

Sample of Sources Used:

  • Dovey, K., Sandercock, L. (2002). Pleasure, politics, and the public interest: Melbourne's Riverscape revitalization. Journal of the American Planning Association, 68(2): 151
  • Ley, D. (1996). The new middle class and the remaking of the central city. Cambridge: Cambridge University Press.
  • Malone, P. (1996). City, capital and water. London: Routledge.
  • Melbourne, City. (2007). "Tourism plan 2007-2012." City of Melbourne, Accessed 1, Aug 2007:
  • Melbourne's Fine Dining Guide. Available:

Cite this Business Plan:

APA Format

Shells Fine Dining: A Business Plan (2008, September 15) Retrieved August 14, 2022, from

MLA Format

"Shells Fine Dining: A Business Plan" 15 September 2008. Web. 14 August. 2022. <>