Pricing Analysis Modeling Business Plan by Calwriter

This paper presents an evaluation and summary of the processes used by Merrill Lynch in the late 199's in designing, implementing, and integrating a new series of business objectives and products in its sales mix. The paper explains that, at the time, Merrill Lynch was an organization that was in the precarious position of offering products and a business philosophy that were still relatively successful and not actually broken. Yet, as technology and various legal and regulatory aspects of the industry changed, the future of the company required drastic new approaches so as not to fall victim of the shifting business climate and culture. To reduce risk, Merrill Lynch implemented "Pricing Analysis Modeling" and detailed data analysis as its tools of choice to assist senior management in their decision making and in product and services roll-outs. This paper, therefore, is based on a case study focused on the integration of the new business paradigm in the presence of new business requirements.