Pet Supply Store in North America Business Plan
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Description:
This paper explains that the proposed company, financed by the owner, will be offering all kinds of products, relating to pets, and services, such as pet sitting and trimming, except for veterinarian care, to a multiple of segments based on the presented market research. Next, the author relates market plan including market segmentation, buying patterns, the competition, the strategy and implementation plan, the competitive edge of products and service, advertising, the sales strategy and staffing plan. The paper includes a complete financial analysis including start-up costs, projected sales, profit and loss analysis, projected cash flow and a projected balance sheet. Attractive photographs and several tables are included.
Table of Contents:
Table of Contents
Executive Summary
Mission
Objectives
Keys to Success
Company Summary
Location
Product and Services
Industry
Humans and Pets Relationships
Market Analysis Summary
Market Segmentation
Buying Patterns
Competition
Strategy and Implementation Summary
Competitive Edge
Marketing
Sales Strategy
Owner and Manager
Staffing
Start-Up
Projected Sales
Profit and Loss Analysis
Projected Cash Flow
Projected Balance Sheet
Table of Contents:
Table of Contents
Executive Summary
Mission
Objectives
Keys to Success
Company Summary
Location
Product and Services
Industry
Humans and Pets Relationships
Market Analysis Summary
Market Segmentation
Buying Patterns
Competition
Strategy and Implementation Summary
Competitive Edge
Marketing
Sales Strategy
Owner and Manager
Staffing
Start-Up
Projected Sales
Profit and Loss Analysis
Projected Cash Flow
Projected Balance Sheet
From the Paper:
"Pet Pleasers represent 25 percent of pet owners in urban Canada. While all demographic groups are represented in this segment, there tend to be more women who are raising families and living on modest incomes. These pet owners love their pets and rely on them for affection."These individuals are true pet lovers who end up having more than one pet, mostly by adopting strays or give-away animals. However, there appears to be an upper limit to what Pet Pleasers can, or will, spend on their pets. A one-off expenditure on a pet that is required by a disease or an accident may be more worrisome to these pet owners; they, therefore, seem to focus on health maintenance in order to provide their animal with a long and happy life. Pet Pleasers rely on the vet for advice, but to a lesser degree than Conscientious Pet Lovers or Pet Humanists, possibly because of the costs involved in a more intense relationship with the vet.
"Pet Pleasers are less likely to use premium brands of food for their pets, though their pet's taste preference is critical to their brand choice. Like Pet Humanists, the Pet Pleasers are more likely to indulge their pets with small gifts and treats."
Sample of Sources Used:
- http://www.statcan.ca/
- http://www.ic.gc.ca/cis-sic/cis-sic.nsf/IDE/cis-sic45391rdpe.html
- http://smallbiztrends.com/2010/01/pet-industry-trends-for-2010.html
- http://www.immediate.com/images/Pet%20Shops.pdf
- http://www.legermarketing.com/documents/spclm/020617eng.pdf
Cite this Business Plan:
APA Format
Pet Supply Store in North America (2012, February 05)
Retrieved March 25, 2023, from https://www.academon.com/business-plan/pet-supply-store-in-north-america-150378/
MLA Format
"Pet Supply Store in North America" 05 February 2012.
Web. 25 March. 2023. <https://www.academon.com/business-plan/pet-supply-store-in-north-america-150378/>