Partner Relationship Management (PRM) Systems Business Plan by cee-cee

Partner Relationship Management (PRM) Systems
This proposal defines the project plans for a partner relationship management (PRM) system for managing the relationships of channel partners and large commercial accounts for a landscaping services and manufacturing organization.
# 107897 | 4,159 words | 10 sources | APA | 2008 | US

$19.95 Buy and instantly download this paper now


The paper explores the implementation of a partner relationship management (PRM) system and project plan that will enable Toro Manufacturing Company to better serve all channel partners. The paper identifies the scope of the project and looks at the key deliverables throughout this development project. The paper also provides a SWOT analysis and addresses the critical success factors for the Toro Manufacturing PRM system to achieve its objectives. A table measuring PRM systems performance and a Gantt Chart for the PRM system development are included with the paper. The paper concludes that the use of a PRM system is essential for the company's competitive advantage.

Project History
Scope of the Project
Project Deliverables
SWOT Analysis
Critical Success Factors
Gantt Chart

Sample of Sources Used:

  • Alstyne, Marshall van, Erik Brynjolfsson, and Stuart Madnick (1995). "Why Not One Big Database? Principles for Data Ownership." Decision Support Systems 15.4 (1995): 267-284.
  • AMR Research (2003) - Configuration is the Heart of Customer Fulfillment for Complex Product Manufacturers. AMR Research Report. Monday March 31, 2003. Retreived from the Internet on August 6, 2007 from:
  • Askegar and Columbus (2002) - Channel Management Best Practices: It's All About Orders. AMR Research Report. Monday September 9, 2002. Retrieved from the Internet on August 6, 2007:
  • Channel Performance (2003) - Re-evaluate How Your Measure Your Channels' Performance. AMR Research. Boston, MA December 2, 2003 Text viewed on the Internet on August 6, 2007:
  • Columbus (2002) - The Sell-Side E-Commerce Market: It's All About Integration. AMR Research Report. Monday April 1, 2002. Retreived from the Internet on August 6, 2007:

Cite this Business Plan:

APA Format

Partner Relationship Management (PRM) Systems (2008, September 16) Retrieved March 23, 2023, from

MLA Format

"Partner Relationship Management (PRM) Systems" 16 September 2008. Web. 23 March. 2023. <>