NEPIRC Marketing Plan Business Plan by hicaliber

NEPIRC Marketing Plan
This paper provides an analysis of the marketing plan of the company Northeastern Pennsylvania Industrial Resource Center, Inc. (NEPIRC).
# 93209 | 1,189 words | 4 sources | MLA | 2007 | US
Published on Mar 13, 2007 in Business (Companies) , Business (Marketing) , Business (Business Plans)

$19.95 Buy and instantly download this paper now


Before analyzing NEPIRC's marketing plan, the writer first defines the company's strategic mission. The writer points out that NEPIRC's strategic mission encompasses continuous improvement in product and processes, an effort to continuously add value to the business of its clients, and an impeccable image of professionalism and integrity in all business practices. The writer maintains that many of these attributes are intangible in the conventional sense, but are certainly valuable assets that serve as cornerstones of the marketing efforts of the entire organization. Further, the writer notes that by capitalizing on these positive attributes, the organization is able to in turn market an intangible, yet priceless image which its target market has embraced for decades and gives every indication of continuing to do so for many more decades to come.

Strategic Mission of the Company Responsible for the Marketing Plan
Target Markets that the NEPIRC Marketing Plan Addresses
Marketing Objectives for the Targets
Marketing Mix Elements
Forecasts and Budgets
Contingency and Control Plans and Their Outcomes
Marketing Program Positioning Statement
Learning Experiences from the Project
Final Comments and Observations

Sample of Sources Used:

  • Lazer, William. Marketing Management: A Systems Perspective. New York: John Wiley & Sons, 1971.
  • Northeastern Pennsylvania Industrial Resource Center. "Annual Report for Fiscal Year Ending June 30, 2005."
  • Raver, Edward- Marketing Associate, NEPIRC. Telephone Interview. 1 Mar. 2006.
  • Website of NEPIRC. 2006. Northeastern Pennsylvania Industrial Resource Center. 1 Mar. 2006 <>.

Cite this Business Plan:

APA Format

NEPIRC Marketing Plan (2007, March 13) Retrieved July 16, 2020, from

MLA Format

"NEPIRC Marketing Plan" 13 March 2007. Web. 16 July. 2020. <>