NatureView Farms Action Plan Business Plan by Nicky

NatureView Farms Action Plan
An action plan for NatureView Farms' long-term growth.
# 149535 | 1,626 words | 2 sources | APA | 2011 | US
Published on Dec 22, 2011 in Business (Companies) , Business (Marketing) , Business (Business Plans)

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The paper examines the industry in which NatureView Farms operates and then analyzes NatureView's strengths, weaknesses, opportunities and threats. The paper discusses three potential options for the company and points out their risks and benefits. The paper selects the first option and details an action plan for the company to follow.

SWOT and Industry
Analysis of Alternatives
Action Plan

From the Paper:

"The industry in which NatureView Farms operates is generally favorable. Supplier power is relatively low. NatureView's position in the organic yoghurt market gives them a good position for bargaining with producers of organic milk and other key food inputs. Buyer power, however, is moderate to high, with the moderate component (natural food stores) trending towards high as the major natural foods stores grow in size. Supermarkets in particular have high buyer power. There are moderate barriers to entry. There is room for larger players, especially established dairy firms, to enter the market. The main barrier is with respect to the established relationships that firms like NatureView have with suppliers of organic milk, the key input. The threat of substitution is moderate to high. In supermarkets, this threat is high since consumers tend to be more price sensitive. Price elasticity is lower among natural store consumers, such that the threat of substitution is lower. The degree of rivalry is low at present. There are low switching costs, but relatively few competitors in the organic segment, which is also growing more rapidly. The degree of rivalry in supermarkets is higher. Put together, the industry is favorable, although the supermarket industry is less favorable than the natural store industry."

Sample of Sources Used:

  • Porter, Michael. (1980). Porter's Five Forces, adapted from Competitive Strategy. Retrieved July 16, 2009 from
  • No author. (2007). SWOT Analysis. Retrieved July 16, 2009 from

Cite this Business Plan:

APA Format

NatureView Farms Action Plan (2011, December 22) Retrieved May 23, 2022, from

MLA Format

"NatureView Farms Action Plan" 22 December 2011. Web. 23 May. 2022. <>