Multimedia Cell Phone Market Business Plan by supercalifragilistic

Multimedia Cell Phone Market
An assessment of market opportunities for Microsoft to penetrate the multimedia cell phone market.
# 96255 | 2,503 words | 7 sources | MLA | 2007 | US

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This paper analyzes the opportunities for Microsoft to enter the multimedia cell phone market on a global basis. It provides an internal analysis of the company's abilities in this area, the current market environment and the key market drivers. The paper includes a SWOT (strengths, weaknesses, opportunities and threats) analysis and provides the application of Dr. Michael Porter's Five Forces analysis.

Table of Contents:
Executive Summary
Situation Analysis
SWOT Analysis of Microsoft's Entry into The Multimedia Cell Phone Market
Mobile Solution Platform Strategic Factors: The Critical Link Globally
Market Segmentation
Market Positioning Analysis
Competitive Landscape and Analysis

Sample of Sources Used:

  • Ovum Research (2006) - Worldwide Multimedia Cell Phone Forecast. Source: Credit Suisse First Boston Analysis of the Multimedia Cell Market (2006)
  • Flextronics (2006) - Annual Report and key investor5 briefing materials. Accessed from the Internet on November 29, 2006
  • IDC (2006) - Worldwide Multimedia Cell Phone Forecast. Framingham, MA. Published July, 2006.
  • AMR Research (2005) - Research Alert on Cellular Phone Costing and Forecast Alert. August 2005. Boston, MA
  • AMR Research (2006) - Costing and Forecasting of Ceullular Phone Market Development. January 2006. Boston, MA.

Cite this Business Plan:

APA Format

Multimedia Cell Phone Market (2007, June 28) Retrieved May 26, 2022, from

MLA Format

"Multimedia Cell Phone Market" 28 June 2007. Web. 26 May. 2022. <>