Marketing Vitamins to South Korea Business Plan by Nicky

Marketing Vitamins to South Korea
Presents an export plan for marketing vitamins to South Korea.
# 148231 | 1,145 words | 4 sources | APA | 2011 | US
Published on Oct 04, 2011 in Business (International) , Business (Marketing)

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This paper describes the vitamin products that are to be exported to South Korea and identifies six target market segments. Next, the author indicates that there are several successful local manufacturers of vitamins in South Korea; however, given the country's demographics, any member of the South Korean population can become a prospective customer not just the targeted segments. The paper concludes by examining product specific regulatory considerations such as government regulation, vitamins testing requirements and tariffs and pricing.

Table of Contents:
Product Description
Target Segments
Product Specific Regulatory Considerations
Government Regulation
Vitamins Testing Requirements
Tariffs and Pricing
Influence of Regulatory Considerations on the Pricing of Vitamins

From the Paper:

"A similar situation can be attributed to seniors. Their energy level is significantly reduced, while the requirements increase. Their health state is usually a decayed one. This is why vitamins can help this category, due to the effects detailed above."
"The customer segment that consists in athletes presents special characteristics. Athletes are usually in a good state of health, but their intense activity requires tremendous energetic resources. They increase these energetic resources by consuming a series of energizing food and drinks, and also vitamins."

Sample of Sources Used:

  • Introduction (2009). The Merck Manuals. Online Medical Library. Retrieved April 26, 2009 from
  • South Korea (2009). Central Intelligence Agency. The World Factbook. Retrieved April 27, 2009 from
  • Vitamin (2009). Wikipedia, the free encyclopedia. Retrieved April 27, 2009 from
  • Vitamins driving South Korean OTC market (2003). Decision News Media. Retrieved April 27, 2009 from

Cite this Business Plan:

APA Format

Marketing Vitamins to South Korea (2011, October 04) Retrieved August 08, 2022, from

MLA Format

"Marketing Vitamins to South Korea" 04 October 2011. Web. 08 August. 2022. <>