Marketing Plan for Pepsico Business Plan by Master Researcher

Marketing Plan for Pepsico
Presents a marketing plan that illustrates the importance of foreign markets to Pepsico's continued expansion and growth.
# 89158 | 1,125 words | 0 sources | 2006 | US
Published on Dec 01, 2006 in Business (Companies) , Business (Marketing) , Business (Business Plans)

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This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.

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