Marketing Plan for Pepsico Business Plan by Master Researcher
Marketing Plan for Pepsico
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Description:
This document discusses Pepsico's reliance on both traditional and e-marketing techniques to fuel its growth in international markets with an emphasis on the China market. The document concludes with a strategic plan for taking advantage of several opportunities in China for marketing initiatives such as the Olympics and the World Expo.
Cite this Business Plan:
APA Format
Marketing Plan for Pepsico (2006, December 01)
Retrieved March 24, 2023, from https://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/
MLA Format
"Marketing Plan for Pepsico" 01 December 2006.
Web. 24 March. 2023. <https://www.academon.com/business-plan/marketing-plan-for-pepsico-89158/>